Tips for the media:
When speaking to the media, it is common that you will only have 5 – 10 seconds to communicate your message – so it’s important to know what you want to communicate and how you are going to say it!
Think about concise, catchy, phrases that communicate your message.
“The community expects more urgent action….” “The Government has failed our kids…” “We have only twelve months left to get it right”
Make sure your protest or “step-in” looks great: banners and kids and puppets are terrific images, you could also take musical instruments! Take photos that powerfully communicate the message: your child delivering a letter for Kevin Rudd, your elderly mother sitting on the floor refusing to leave until the promise is made, your team talking to passersby about the action.
Email your media release to the following key mainstream outlets (this is concentrated a lot on NSW… if you need help finding media contacts in your state contact your state Greens Senator, Conservation Council or local environmentalists):
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Email or fax your media release to your local papers and radio stations. If you’re from NSW, Rising Tide can provide you with local email, fax and phone numbers for newspapers and radio.
Once you’re in and sitting down, ring the following outlets to tell them what you are doing:
AAP (Australian Associated Press) 9322 8405 or 9322 8671
Reuters Sydney: 9373 1500
ABC Radio: 8333 2137
ABC TV: 8333 4771
Sydney Morning Herald: 9282 2018
ABC Local Radio (find out your local number beforehand, in NSW, Rising Tide can help)
The Australian (Sydney): 9288 1620
The Age 03 9601 2250
The West Australian: 08 9482 3111
Courier Mail: 07 3666 6517
Community Radio Stations: 2SER, 3CR
SBS TV 9430 3715
Commercial radio stations in your local area.